Here’s why Dove’s ‘Real Beauty’ continues to rise above the rest. It’s hard to choose a favorite piece of work. Do I choose work that I made? Or work that made me laugh or maybe cry?
Dove “the campaign for real beauty”
The case study can not exceed 5 written pages in 11 point font. The case study should explain the business opportunity and objectives, the research story behind campaign development, a description of ...
Dove: How Dove found Beauty in the time of COVID.
Agency: Ogilvy UKClient: Dove MasterbrandCampaign Name: How Dove found Beauty in the time of COVID. When the pandemic hit, Dove committed itself to support healthcare workers around the world with ...
Released in the U.K., Dove’s new “real beauty bottles” are meant to evoke the body types of real women. But the reaction on social media wasn’t pretty. TODAY’s Dylan Dreyer reports from ...
CASE STUDY: How Dove instigated debate around beauty notions in China
Unilever's Dove challenged stereotypical standards of physical appearance in China in order to showcase its brand value of 'real beauty by real women'. Many Chinese women devote themselves to the ...
World’s best ads ever #36: Dove’s ‘Evolution’ changes the face of beauty marketing
When Dove launched the ‘Campaign for Real Beauty’ in 2004, it was in response to the findings of a major study, The Real Truth About Beauty: A Global Report, which had revealed that only 2% of ...
Was Peter Drucker Wrong? The Modern Purpose Of A Brand
Someone brought up the Dove Campaign for Real Beauty and there was a heated debate in the room. Many of the men in the room said the Dove Campaign for Real Beauty was not a successful campaign.
Beauty Insiders on Their Amazon Beauty Finds
Specifically, though, we wonder about the Amazon beauty finds they can’t go on without. Just think: While the pros have a vast beauty marketplace to source from, they certainly must have reliable (and ...
Dove promotes positive tweeting through #SpeakBeautiful campaign
s list also includes Friskies, Avon, The CW and TripAdvisor in its top ten (see story). Last summer, Dove extended the reach of its ongoing ?Campaign for Real Beauty? via a partnership with digital ...
Cannes Lions 2022: How Dove invested in purpose to stay relevant among different generations
which has rolled out several initiatives such as The Crown Act and Dove Self-Esteem Project, among others, besides rolling out campaigns that celebrate real beauty. While The Crown Act aims to ...
Improving Youth Self-Esteem in an Age of Online Beauty
Social media is just one of the ways technological advancements are having very real impacts on how humans ... to look critically at online beauty trends The Dove Self-Esteem Project has been ...
July 3 is Black Hair Independence Day. Here’s why it matters
The CROWN Act has been passed by 17 states, making it illegal to discriminate against Black people based on their hair. But activists say there’s still a long way to go.
