Does the media set the public agenda

Our claim is that the same applies to political actors.It is during this stage that reporters often uncover scandals revolving around policies and sometimes can cause the administration of policies to change.The media decides what information the public will receive,, and without knowing of the problem it would be impossible to solve it.One byproduct of this work is that researchers have produced some evidence suggesting that the audience will, on occasion, set the issue agenda for the media.The main concept associated with the theory is gatekeeping.

At the heart of media's agenda setting is the premise that media do not necessarily tell us what to think, but they do tell us what to think about.How does the media influence the public agenda?Media play a central role in setting and shaping the public agenda—the individuals, issues, events, and topics that are seen as vital to society and public interest.It is assumed that the public cares mostly about the product of a media gatekeeping.This is to say that the more attention the mainstream media gives to certain events, the more likely the public is to consider the issue important.

When both the public and media agendas influence the decisions of public policy makers;Policy scholars often ignored the media's role in their effort to understand how and why issues make it onto a limited political agenda.